Parang Tour / 파랑투어
Bilingual Shopify build for a Korean small-group tour operator
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The Brief
Parang Tour runs small-group Korean-language tours across LA and the West Coast. The site needed to feel trustworthy to a Korean-speaking audience, handle multi-leg tour itineraries, and accept booking deposits without forcing customers into a separate booking platform.
The Approach
Custom Shopify Liquid sections built around the bilingual UX layer — every itinerary, FAQ, and policy page renders cleanly in both Korean and English with a persistent toggle. Tour deposits flow through native Shopify checkout. Hero motion and structured product cards lean into the Korean blue + red color story (a quiet nod to the flag) without becoming kitsch.
The Result
The site reads like premium travel editorial rather than a budget tour aggregator, which is the positioning Parang Tour needed to escape the race-to-the-bottom segment of the LA Korean tour market.
Color System
"홈페이지 제작을 맡기면서 제일 좋았던 건 제가 원하는 느낌과 톤을 바로 알아봐 주셨다는 점입니다! 제가 원하는 디자인을 바로 한번에 반영해 주셨고, 수정 요청 드릴 때마다 피드백도 빠르고 수정도 정말 금방 해주셔서 답답한 게 전혀 없었어요. 전체 페이지 작업도 생각보다 훨씬 빨리 끝났어요. 홈페이지 디자인 제작과 수정요청 모두 합쳐서 2주도 안 걸려서 다 완성됐고, 퍼블리쉬까지 바로 해주셔서 홈페이지 오픈하자마자 바로 상품 판매 시작할 수 있었어요. 처음부터 끝까지 진행이 매끄러워서 너무 만족했고, 믿고 맡기길 잘했다는 생각이 들었습니다."
"The best part was how quickly they understood the feel and tone I wanted. My design vision was reflected on the first try, and every revision came back fast. The whole site — design, revisions, publishing — took less than 2 weeks, so I could start selling products the moment we went live. Smooth from start to finish. I'm really glad I trusted them with this."
— Steve P., Parang Tour
Parang Tour / 파랑투어 is live at parangtour.co
Bilingual, fast, optimized — every Hyper Vision build runs on Cloudflare Pages or Shopify with sub-second loads, schema markup baked in, and AI-search-ready entity reconciliation.
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