New Workouts
Pilates + Bungee + Barre + Flying — a Koreatown studio finally on a site that handles every class as its own thing
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The Brief
New Workouts is a Korean-American boutique fitness studio in Koreatown LA running four very different formats — Pilates, Flying, Bungee, and Barre — each with its own customer journey, schedule, and instructor team. Est. 2019. The previous setup was a generic single-page template that buried every class behind the same booking link, and the MindBody integration pointed to the marketing homepage instead of the actual reservation page. New customers were bouncing.
The Approach
A static HTML site on Cloudflare Pages with a dedicated page per class format, a real schedule view, and direct deep-links to MindBody's public booking pages — every "Reserve" button across the site lands on the page where you actually pick a time. Bilingual EN/KR throughout. Custom domain (newworkouts.fit) on the business Cloudflare account, contact form forwarded through Brevo to the owner's inbox with auto-reply, and a class-page generator script so the studio can spin up new formats without a developer.
The Result
Reservation flow now actually reserves — no more dead-end MindBody clicks. Each class format has a page that explains what it actually IS (most fitness sites assume you already know), schedule + booking is one click, and the bilingual structure makes the studio feel native to its Koreatown audience. Class-page generator means the next format launches at zero developer cost.
Color System
New Workouts is live at newworkouts.fit
Bilingual, fast, optimized — every Hyper Vision build runs on Cloudflare Pages or Shopify with sub-second loads, schema markup baked in, and AI-search-ready entity reconciliation.
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