If you are worried your previous web designer may have used stolen images, you need to know your legal risk before hiring a new agency. The immediate steps are to check your site's images, contact the original designer, and then get a professional audit. This post provides a four-point checklist to assess the situation.
Finding potential copyright issues can be stressful. It does not always mean you will face a lawsuit, but it does mean you need to act. The goal is to understand your exposure so you can make a clear, cost-effective decision about your next website.
1. Check for Watermarks and Reverse Image Search
Start by looking at the images on your site, especially your homepage and service pages. Zoom in. Do you see any faint logos, text, or photographer credits in the corners? These are often watermarks from stock photo sites, indicating the image was not properly licensed for commercial use.
Next, perform a reverse image search. Right-click on a key image from your site and select "Search image with Google" or use a site like TinEye. This will show you where else that image appears online. If it appears on a stock photography website's sample page or on many other unrelated business sites, it is likely unlicensed. A properly purchased stock photo should not appear on dozens of other local restaurant or clinic websites.
LEGAL: A common misconception is that if an image is on Google, it is free to use. This is incorrect. Almost all professional images are protected by copyright. Using them without a license, even if your designer did it, leaves your business liable.
2. Review Your Contract and Communication with the Previous Designer
Locate any contract, proposal, or email you have from the person or company that built your site. Look for language about "assets," "licensing," or "image sourcing." A professional agreement should state that all images are either original, properly licensed, or provided by the client.
If your contract is silent on this, or if it simply says "images included," that is a red flag. Reach out to the designer via email. Ask a direct, documented question. Keep the tone professional, as your goal is information, not confrontation.
You can ask for copies of the licensing agreements or receipts for any stock images used on your site. If they cannot provide them, you have your answer. If they have gone out of business or do not respond, you must assume the images are not properly licensed.
3. Assess the Scope: How Many Images Are Problematic?
Not every image on your site may be stolen. The risk and cost to fix it depend on scale. Make a simple list. Categorize your site's images.
- Background/Hero Images: The large banner images on your homepage. These are often the most expensive to license and the most likely to be stolen due to their visual impact.
- Service/Product Images: Photos of your food, treatment room, retail products, or facility.
- Decorative/Icons: Smaller generic images used to break up text.
If only one or two decorative icons are suspect, replacing them may be a minor fix during a redesign. If your entire website is built on unlicensed hero images from a premium stock site, the entire visual foundation is at risk and must be replaced. This assessment will directly inform the scope and cost of your new website project. You can discuss this during a free website audit.
4. Calculate the Practical Cost of Inaction vs. Replacement
You have two main paths. Doing nothing, or fixing the problem.
Doing nothing carries a small but real risk of a copyright infringement notice. This usually starts with a letter from a stock agency's legal team or a photographer's lawyer demanding a settlement fee, which can be many times the original license cost. It is a hassle no business owner needs.
Fixing the problem means replacing the images. This cost is bundled into the price of a new website. For example, our Landmark website package at $599 includes sourcing and implementing a new set of properly licensed stock images that fit your brand. For a completely custom site like our Flagship package, photography planning and asset licensing are part of the discovery process.
Sometimes, the most cost-effective choice is to start fresh with a site you own, where all assets are properly sourced. You can see all our transparent, published prices on our /pricing page. If your current site is otherwise functional and only has a couple of minor issues, it might be worth just replacing those specific images. We can advise on that during an audit.
Next Steps for a Secure Website
Once you have used this checklist, you will have a clearer picture. Your next step is to get a professional opinion from an agency that builds sites correctly from the start.
We build every site with hand-coded, owned code and use only properly licensed or original images. Every site we deliver passes an accessibility check and comes with the hosting account and files in your name. For Korean American businesses, we build English and Korean on separate URLs with proper hreflang tags so both can rank, with all Korean content written natively.
If you need a new site, view our web design services. If you want an assessment of your current site's images and structure, start with our free audit. There is no obligation, and it will give you a factual basis for your decision.
Work with Hyper Vision Co..
Every service is tailored to your needs. No cookie-cutter results.