Field Notes

Blog.

Editorial from Hyper Vision Co. Field notes on bilingual web design, Korean-American business marketing, and the craft of building sites that close more bookings. 한인 비즈니스를 위한 웹디자인, 마케팅, 그리고 더 많은 예약을 만드는 사이트에 대한 현장 노트.

May 15, 2026

Why a Korean Site Outperforms an English-Only Site

한국어 웹사이트가 영어 웹사이트보다 더 신뢰감을 주는 이유

A Koreatown PMU studio added a Korean version of its site last spring. Inquiries from Korean-speaking clients tripled in 90 days, and the English funnel did not lose a single booking. Here is what actually happened.

By Min Park 9 min read EN + 한국어

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More on the way.

We publish one new piece every 10 days. Next up: how a Koreatown PMU studio website should actually be structured, then the case for choosing Shopify over Squarespace for a service business, then the Wix-vs-custom-website decision every Korean-American salon owner eventually faces.